Film screening

A film screening is the displaying of a film, as part of its production and release cycle, before it is widely released to movie theaters.Screenings typically occur outside normal theatrical showing hours. The different types of screenings are presented here in rough chronological order of their use:
-Test screenings
-Critic screenings occur for national and major market critics well in advance of print and television production-cycle deadlines, and are usually by-invitation-only. When a studio anticipates negative critical reviews, this step is frequently skipped; the studio instead relies on advertising, in-theater previews, word-of-mouth, and established knowledge of the target audience for the success of the film.
-Private screenings are provided for investors, marketing and distribution representatives, and VIP media figures.
-Preview screenings are for the public, sometimes at boutique theaters (which may not be scheduled as a release theater). These may serve as final test screenings used to adjust marketing strategy (radio & TV junkets) or the film itself. Complimentary tickets (sometimes limited in number) are frequently provided to local media for contests or giveaways. No confidentiality requirement is imposed on the audience.
-A sneak preview is a film screening in advance of the broad release of a movie. The screening resembles that of a regular film, complete with the same admission charge. The apparent purpose of sneak previews is to gain additional buzz for the movie in question.